Pràctica’s identity for Gravient changes depending on where you look at it from

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“When working, we’re always orbiting an idea. The concept has to ride everything,” explains Barcelona and New York-based design studio Pràctica. Founded by Albert Porta, Anna Berbiela, Carlos Bermúdez, Guillem Casasús and Javier Arizu, the studio recently collaborated with graphic and motion designer David Galar and coder Thomas Hoek to demonstrate its concept-first process.

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