Pentagram rebrands Battersea dogs and cats home to visualise "personality over sentiment"

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Pentagram has rebranded London’s dogs and cats charity Battersea, introducing a “family” of watercolour illustrated characters as its icons. Led by partners Marina Willer and Naresh Ramchandani, the rebrand of the renowned charity includes it dropping the “dogs and cats home” from its name, and introducing a tagline “Here for every dog and cat”. The identity intends to visualise the charity’s commitment to unconditionally care for all the animals that come through its doors.

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