Only wise designers and bold clients can survive our seismic cultural changes, says D&AD report

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D&AD has released its annual Creative Excellence report, outlining three core trends from the creative industry and standout projects that succeeded, and failed, to react to its changing tides in the last 12 months. “The industry is being forced to respond to change,” says D&AD’s director Paul Drake of the report’s findings. “The majority of agencies will see these developments as threats… the wise ones will see opportunities instead.

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