Ludovic Balland explores how the US consumes the news in his book, American Readers at Home

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How the public consumes the news has been at the centre of public debate since the Cambridge Analytica scandal broke a few weeks ago. Basel-based designer Ludovic Balland, however, has been investigating the public’s relationship to the media for far longer. Having worked on cultural projects throughout his career, Ludovic’s latest publication American Readers at Home is an insightful exploration into America’s news culture. During the US presidential elections in 2016, Ludovic travelled 13,000 miles across the States, conducting 55 interviews and taking 400 photographs that documented how citizens received their news.

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