IBM’s bespoke corporate typeface aims to convey ideas of “man and machine”

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IBM has launched its own bespoke, corporate typeface, IBM Plex, which aims to echo Paul Rand’s iconic eight-bar logo in being inspired by the convergence of “man and machine”. Led by executive creative director of brand experience and design, Mike Abbink, an in-house team developed the typeface to replace Helvetica in all the company’s visual communication.

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