Graphic designer Sam Wood’s personal practice is dictated by his own frameworks and rules

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For most graphic designers, their time is spent juggling both client work and self-initiated projects, with the latter often, unfortunately, taking a back seat. However, for the Utah-based designer Sam Wood it’s these personal projects that largely inform his practice. Originally from Canada, he uses graphic design as a means of experimentation and self-discovery – “it’s a chance to explore my own questions as opposed to simply answering those provided in the client’s creative brief.”

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