FACT Liverpool unveils a new visual identity by Praline

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London-based creative design agency Praline has designed a new visual identity for Fact Liverpool, which includes a new brand strategy and tone of voice. The identity features a logotype that “expands and adapts to make space for visual content, emphasising Fact’s role as a place where people, art and technology meet,” along with a new colour palette. A redesigned website will be launched in the coming months.

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