4Creative brings The Handmaid’s Tale’s dystopian world to Britain in provocative ad campaign

Posted on by


Channel-4_4creative_handmaids-tale_metro_advertising_itsnicethat

Commuters in London this morning were treated to a taste of Gilead’s oppressive laws as part of a campaign by 4Creative promoting the return of drama series The Handmaid’s Tale. The front of the Metro newspaper featured a cover wrap stating “Women are not allowed to read this newspaper” while the expansive digital billboard at Waterloo station simply said: “The city is no place for a woman. A woman’s place is at home.”

Read more

Posted in gallery