Good typography is the difference between amateur and professional design. It arouses the user’s interest and ensures that your message gets read.
Typography is an art, and though they say art has no rules, there are certain principles you should follow when it comes to typography. Nothing says “amateur” like stretched fonts, lack of kerning, illegible text, and using too many typefaces.
Creative Market has come up with an excellent infographic that lists 20 principles that experts believe are essential to good typography. Wether you’re a beginner or a seasoned professional, it’s always good to go through the basics and get them right.