20 Packaging Designs That Make Consumers Feel like the Special Snowflakes They Really Are

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In our mass-market, multinational-led world, the consumer is still just an individual. And as brands grow, the level of connection to the individual diminishes. The basic human instinct to be social and connected does not dissipate in a commercial transaction. We all want to feel connected to the brands we patronize and the products we use, so to satisfy this desire (without...

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